Sarah Banet-Weiser complicates the standard feminist take on beauty pageants in this intriguing look at a hotly contested but enduringly popular American ritual. The Most Beautiful Girl in the World: Beauty Pageants and National Identity In Kids Rule! Sarah Banet-Weiser examines the cable network Nickelodeon in order to rethink the relationship between children, media, citizenship, and consumerism. Kids Rule!: Nickelodeon and Consumer Citizenship That, in fact, we live in a brand culture. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. Branding is central to political campaigns and political protest movements the alchemy of social media and self-branding creates overnight celebrities the self-proclaimed “greening” of institutions and merchant goods is nearly universal. Public Relations Innovation, Strategy and Management (Online) (MS)Īuthentic(TM): The Politics of Ambivalence in a Brand Cultureīrands are everywhere.Global Communication (MA) / Global Media (MSc).
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